Innovation adds value

Wikipedia defines innovation as "...a new way of doing something or "new stuff that is made useful".It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations..."

The most important word here is "useful".

Starting something new for the sake of starting something new does not add value to the world, any organisation or individual. For an example I've seen a startling number of 'wanne-be' new social networks. Is this innovation? No because firstly it's not a new way of doing something and secondly why not use what works?

Today Facebook surpassed Google in number or users. Why start a new social network? Why not harness the power of what works instead to reach your objectives?

So when clients speak to me about innovation in their organisation my first question is always why? Why add new products to the offering? Why develop new campaigns? etc. If the answer points towards adding value to the lives of stakeholders then we're on the same track. In this day and age it's important to partner with those who share vision and values. It's a platform for innovation to take place.

Just a thought.

Happy Marketing

Lisa